Our President Jessica Reznick took to the stage for two panel discussions at Advertising Week Europe 2018, and did a fantastic job if we do say so ourselves!

We’re Magnetic hosted the first panel entitled Experiential Marketing: The Most Powerful Brand Building Tool in Your Arsenal. Jessica alongside fellow panelists Raquel Bubar, Director at T Brand Studio International The New York Times, and Charles Spence, Professor of Experimental Psychology, Oxford University, dug into the importance of creating experiences that resonate with consumers, ignite their senses, and forge meaningful bonds between consumers and brands. Jessica and Raquel shared their valuable perspectives on how to build successful experiences, and Charles provided interesting insights on how our brains work and how to create sensory experiences that leave positive, lasting impressions.

 

Watch the session here
Campaign UK coverage: here

 

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The second session, The Indie’s Hold the Future, focused on the power and value of independence. Jessica shared her views on how independence has allowed We’re Magnetic to evolve, approach challenges and seize opportunities in a way that’s only been made possible by the company’s independence. Other panelists Dan Cullen-Shute CEO, Creature of London, Jason Harris President/CEO, Mekanism, Blake Harrop Managing Director, Wieden+Kennedy Amsterdam, Marc Nohr CEO, Fold7, shared similar antidotes and perspectives, proving that indies truly do hold the future!

 

Watch the session here

 

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Special thanks to Katie Kempner for moderating both panels too.