We all know that consuming too much added sugar is bad, especially for our kids, and that we’re probably indulging a bit too much. But do you know just how much added sugar the average American child eats?

The average 9-year-old weighs 64 pounds and eats their weight in added sugar every year. Put another way, American children consume 45,485 pounds of added sugar every five minutes.

It’s one thing to hear that, but it’s another thing to see exactly what that amount of sugar looks like. So, we partnered up with KIND to help visualize these statistics in a way that consumers simply couldn’t ignore, and to introduce their newly launched line of Fruit Bites – the first and only fruit snack with no added sugar. The message – it’s time for a change, and to give KIND a try.

Read all about the installation that had people buzzing here: Forbes, USA Today, Bloomberg, CNBC, Food & Wine, Parents Magazine, Men’s Health, Adweek, TimeOut New York, Fast Company