Boasting the second-highest rating in the last 25 years, we think it’s safe to say that everyone really enjoyed watching NBC’s coverage of the Kentucky Derby this year.

We created the Peacock Paddock to help NBC capture all the fun, social trends and parties fans were having around the country. The Paddock functioned as NBC’s live on-air set, social media hub and the start of the esteemed Kentucky Derby Red Carpet.

Adding to the fun, the Peacock Paddock broadcasted celebrities’ fabulous fashion choices and race day horse picks. Check out Katie Couric, Jerry Rice, Guy Fieri, and others who got in on the action HERE!

Read all about it! Adweek, Sporting News, Reuters