How we went hard to the rim and posterized our competition

The Challenge

NBA All Star Weekend is one of the coolest things ever, and Michael Jordan might be the coolest person ever. How do you make them even cooler?

The Results

We pulled out all the stops for Brand Jordan’s experience at NBA All Star Weekend, starting with our marquee experience: A holographic training experience where consumers could learn signature moves from NBA stars Carmelo Anthony, Blake Griffin and Chris Paul. And if that wasn’t enough, we also gave consumers the chance to create their very own custom Jordan sneakers. Of course the coolest part of the whole thing was an appearance from the man himself: Michael Jordan. And yes, we mean the real guy, not a hologram.

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