How We Colored It In
Crayola needed to promote their new product Color Alive! by demonstrating the product in a way that was well, colorful. Get it?
We hosted a press event in New York City featuring art and coloring pages splashed through out the space, including an “Enchanted Forest” area where guests could fully immerse themselves in this kids’ world. Or maybe it’s the other way around? Either way, media, influencers and their children got to mingle in the space and try the new product first hand in a fully immersive environment. Next, we built and hosted a 20x20 booth at the 2015 Toy Fair, complete with a huge 3D Mythical Creatures Dragon, and 10-foot Special Effects Crayons. We resisted the urge to install the same stuff in our own apartments.