Under Armour Team UA Next 2015 Tour
Finding the Next Under Armour youth athletes through a 12 stop national tour.
How do you find the best youth athletes in the country? How do you create a combined experience that both tests young athletes while also giving them a taste of what the pros do? And how do you do all this while travelling out of a single truck and trailer?
During the summer of 2015, Magnetic worked with Under Armour to concept, design and produce the Under Armour Team UA Next 2015 Tour. At 12 stops throughout the US (including stops in Herald Square NYC and the MLB All Star Game in Cincinnati) youth athletes tried their talents at drills including running the 20 yard dash, pushing a weight sled, completing the broad jump and showing off their footwork at the tire run. Under Armour product displays allowed kids to try the latest in UA footwear.
The tour was an overwhelming success with thousands of youth athletes participating showing they had what it takes to be an Under Armour athlete.