Brands launch creative food & fashion waste pop-ups

Against the odds, waste has become a stylish topic in recent months. In the age of corporate transparency, more companies are making efforts to reduce their impact on the earth and appeal to consumers by combatting waste from two major culprits: food and fashion. These brands are taking a creative approach to the battle, launching pop-ups that transform a negative into a positive.

The House that Runs on Dunkin’

Dunkin’ Donuts Coffee at Home (the company that sells the product in grocery stores) teamed up with Olivia Wilde to showcase a coffee-fueled take on sustainability, creating a pop-up tiny home in NYC that literally runs on Dunkin’. The company partnered with Blue Marble Biomaterials to extract oil from 65,000 pounds of used coffee to power the fully functional space, which featured a jacuzzi and fold-out patio in addition to the basics.

Maiyet Collective

Sustainable pop-up space Maiyet Collective is launching this week in London inside a new members’ club, The Conduit. Helmed by the brand’s founder, Paul van Zyl, the space will be open for only three days each month and offer a range of sustainable luxury and positive impact brands on rotation. The building’s interior is also sustainable, featuring more than 170,000 lbs of recycled materials, ceramics, tapestries and books.

The Rubbish Café

Belgium-based cleaning product company Ecover launched a pop-up café in London earlier this year that accepted customers’ recyclable plastic waste as payment as part of the brand’s broader push to eliminate single-use plastic packaging. The Rubbish Café served a zero-waste menu that could be paid for with a piece of recyclable plastic waste such as drink bottles or soup and milk containers. In keeping with the theme, the space also featured upcycled furnishings.