Facebook and We're Magnetic Featured in Event Marketer

Privacy and AI weren’t the only topics in the spotlight at CES 2019. Experiential brand headquarters earned more attention this year, and Event Marketer deemed We’re Magnetic’s space with Facebook one of the most buzzed about builds. Read on for a recap of what inspired the space, and check out a photo tour here.


Facebook’s CES headquarters at Wynn Las Vegas offered an experiential entrance called the Hall of Reactions. The experience represented the engagement of 1 billion Stories shared daily across the Facebook family of apps, according to the company. “Our goal with the activation was to both inspire advertisers and to represent the huge opportunity that Stories ads present to reach people in a creative and immersive way,” says Lindsay Hegleman, event marketer, global business marketing at Facebook.

The tunnel featured mirrored walls with custom sugar art lollipops from Sweet Saba (@maayan.zilberman) that represented Stories stickers available on Facebook and Instagram including emoticons, hashtags and polling stickers. Attendees were invited to snap photos within the tunnel for a cool infinity-mirror effect—then post to their Stories, of course, and grab a lollipop to enjoy themselves.

In addition to the headquarters space, the brand also participated in the CES C Space Storyteller track, took part in fireside chats and other events across Las Vegas.

Photo courtesy: Sherman Thomas Pollard for Facebook