This Weekend: You Are So Lucky, Día de los Muertos + More

A curated list of festivals, branded pop-ups, and immersive events and experiences this weekend in cities where We’re Magnetic has offices.


You Are So Lucky

Tonight – 10/28, Governor’s Island

Last year Vogue called it NYC’s most mysterious Halloween party. Now You Are So Lucky is back with an immersive two-day takeover of Governor’s Island. Tickets sold out in record time but are popping up in the secondary market.



Tonight, Queens

SOUQ Festival is coming to NYC for Halloween with performances by Viken Arman, Stavroz, Sainte Vie, Crussen and more.


Cityfox Halloween Festival

10/27 – 10/28, Bushwick

Hosted across multiple stages, Cityfox will transform the entire Avant Gardner venue complex into Halloween Festival grounds with 15+ world-class artists, a giant maze of music stages, interactive rooms and chill-out lounges.


Teksupport: Circoloco Halloween

10/27 – 10/28, Brooklyn Navy Yard

Circoloco returns to New York for their 3rd annual Halloween with a lineup that includes Virgil Abloh, Peggy Gou, BLOND:ISH and the Martinez Brothers.


City of Gods

10/27 – 10/28, Prospect Park

City of Gods is a Halloween offering from House of YES and ZERO, featuring a selection of Burning Man camps who are adding their own unique imprint on the event.


The Museum of Pizza

Now – 10/28, Williamsburg

Food pop-up du jour The Museum of Pizza is now open at the William Vale, billing itself as the world’s first and only immersive art exhibit celebrating pizza.


Cartier Carat

Now11/4, Soho

To celebrate the launch of Cartier Carat, Cartier is hosting an olfactory journey incorporating all the five senses, plus workshops, scented meditations, and more.


Screens Series: Gelare Khoshgozaran

Now – 11/4, The New Museum

In her videos, performances, and installations, artist and writer Gelare Khoshgozaran mines the effects of displacement and the unstable relationship between fact and fiction.


Wonder World

Now – 11/4, Soho

Another Instagram museum, but with a fun twist: it’s set up inside the former studio of Andy Warhol. Visitors will wander through six installation spaces designed by New York-based artists.


Human’s Best Friend

Now – 11/12, West Village

Think Museum of Ice Cream, but for dogs. Guests can take their four-legged friends to an Instagram-friendly pop-up (and those without dogs can tag along as well).



Día de Los Muertos

10/28 – 11/4, DTLA

To celebrate the Mexican holiday, DTLA’s biggest park has invited 50 artists to create alters according to the theme Looking Towards The Past To Build The Future


The Other Art Fair

Now – 10/28, Santa Monica

Whether you like abstract splashes of color or watercolor paintings of Leonard Cohen, this well-curated art fair’s got something for your walls.


Haunted Hotel

10/27, Viceroy Santa Monica

The boutique hotel has tapped Three Day Rule to deck out the entire property with haunted decor—i.e. dripping blood in the lobby, ew—drinks and DJs. Circulate between two dance floors and stick around for a prize-filled costume contest.


Haunted Hayride, Griffith Park

Now – 10/31, Arts District

Far from those kid-friendly rides through a pumpkin patch, the LA Haunted Hayride unleashes all the demons. This year, the attraction celebrates its 10th anniversary.


Knott’s Scary Farm

Now – 10/31, Buena Park

Spanning themes like Paranormal Inc., Special Ops: Infected and Shadow Lands, this Halloween takeover of Knott’s Berry Farm is a holiday mainstary worth the trek to the OC.


Cheat Day Land

Now – 10/31, Arts District

LA’s newest Instagram museum, Cheat Day Land, celebrates the snacks and treats people love to indulge in. Fittingly, it’s taking place in the same space that once house the Museum of Ice Cream.




MCM London Comic Con

Now – 10/28, Canning Town

Find exhibitors, special guests, masses of manga and cosplay at the UK’s biggest modern pop culture convention, London Comic Con.


Yayoi Kusama Exhibit

Now – 12/21, Shoreditch

The Victoria Miro Gallery will host Kusama’s “The Moving Moment When I Went to the Universe.” The exhibition will feature new paintings, sculptures, and a large-scale Infinity Mirror Room.

Chambers of Flavour V3

Now – 11/3

Immersive eating experience Chamber of Flavour V3 promises to send attendees through a maze of rooms to feast on culinary curios and cocktails.



Austin Film Festival

Now – 11/1, Downtown ATX

The Austin Film and Screenwriters’ Festival has brought together Academy Award winners, aspiring screenwriters, and film buffs alike for 25 years. A full slate of film screenings, screenwriting conference panels, Q&As, and networking events comprise seven days’ worth of festival fun in downtown Austin.