At this year’s Advertising Week New York, We’re Magnetic Global Director of Consumer Research and Insights Rachel Saunders and Executive Creative Director Phil Koutsis took center stage to encourage attendees to rethink the traditional thought leadership panel with “Designed for Live: Powerful Storytelling Through Experiential.” Before a standing room only, this interactive master class took audience members through a series of immersive, sensory-focused exercises that highlighted We’re Magnetic’s award-winning approach to storytelling, and uncovered tricks and tips for maximizing ROI on consumer-first experiences.

Watch the full panel here.