The Challenge

How do you bring Nike’s #GetOutHere campaign to life in the real world during the NFL Season in a way that interests fans, media and athletes alike?

The Results

First, you gotta have a hook. Or a Smash. How about a life sized ice sculpture of New England Patriots star Rob Gronkowski doing the “Gronk Smash” outside of Gillette Stadium?

Working with local ice sculptors, we built a massive #GetOutHere sculpture to accompany Gronk in his classic touchdown spike.

And despite 60 degree temperatures (IN NEW ENGLAND IN DECEMBER!) the sculpture stayed ice cold throughout installation and was a hit with fans and press alike. Gronk even graced us with his presence to see his chilly doppleganger.