How we Made The Most Interesting Weekend in the World

The Challenge

How could we create a promotion using Dos Equis’ Most Interesting Man in the World that would be as interesting as the man himself?

The Results

First, we zeroed in on some iconic figures on Instagram who could post photos to a huge audience. Then we gave all of them a weekend worthy of the Most Interesting Man himself, complete with luxury cars, fencing lessons, helicopter rides and a glamorous party on a yacht. And with a few surprise appearances thrown in from our hero, it led to some incredible Instagram photos and boatloads of attention from social media. On a side note, Brian’s attempt at fencing was less successful, but he’s healing nicely.