What does the Most Interesting Man in the World do over a weekend in NYC? Pretty much everything. And so did a lucky bunch of Instagrammers during our Dos Equis partnership.watch video
How we Made The Most Interesting Weekend in the World
How could we create a promotion using Dos Equis’ Most Interesting Man in the World that would be as interesting as the man himself?
First, we zeroed in on some iconic figures on Instagram who could post photos to a huge audience. Then we gave all of them a weekend worthy of the Most Interesting Man himself, complete with luxury cars, fencing lessons, helicopter rides and a glamorous party on a yacht. And with a few surprise appearances thrown in from our hero, it led to some incredible Instagram photos and boatloads of attention from social media. On a side note, Brian’s attempt at fencing was less successful, but he’s healing nicely.