01.
Thought Leadership.
The Experience First Agency
Informed by data, our work lives at the intersection of creativity, culture and technology.
Our WorkWe helped Klarna Create a Digital Drag Brunch Series that Entertained and Inspired
We partnered with Klarna to produce and livestream a Virtual Drag Brunch series via Facebook Live. For three back-to-back Wednesdays, Klarna Drag Brunch provided at-home viewers with 30-mins of brilliant live and recorded content programming.
View ProjectA few of our favorite highlights.
From digital experiences to virtual experiences to live— here’s just a quick glimpse of what we've been up to.
NETFLIX FYSEE
Four years ago, working with our partners at Netflix, We’re Magnetic created a platform called FYSEE. It was designed to disrupt the Emmy campaigning season with a unique experiential platform built to help drive consideration for Netflix shows. This one-of-a-kind, immersive, multi-week event in the heart of Los Angeles has set the bar for Emmy season experiences, and helped Netflix receive the most Emmy nominations of any studio in 2018 - finally taking the top spot away from competitor’s like HBO.
In 2019, our experience continued to reinvent FYSEE to the delight of our guests. Spanning two sound stages on the historic Raleigh Studios lot, we invited attendees to explore eye-grabbing installations, play with unique interactive moments, indulge in catering fit to “Netflix and Chill’, and get closer to the shows through intimate panels and screenings with their favorite talent and creators.
Netflix FYSEE 2019 included customized daily programming that ran for 5 weeks, and included 59 events that saw press, consumers and talent flooding their social feeds and spreading the Netflix love through their instagrams, tweets, and more.
We’re Magnetic’s approach transformed an unlikely venue into the ultimate playground for fans and voters, making people eager to return each night, and year-over-year.
SAMSUNG S10 EXPERIENCE TOUR
In the Spring of 2019, We’re Magnetic partnered with Samsung Electronics America to take their next generation of products on the road for the launch of the all-new Galaxy S10.
From March through May, our custom designed Samsung Experience Tour activated for a total of 397 days across the US in 10 major cities, as well as marquee cultural events such as Austin’s famed SXSW and New Orleans Jazz Fest.
Consumers were invited to step into an immersive experience that showcased the power and freedom of a fully connected Samsung life—putting the new products into people’s hands for the first time. Interactive product focused activation zones were designed to pique consumers interests across a range of passion points— from photography to gaming to a health & wellness to connected living.
Our tour locations were programmed on a day-to-day basis to provide consumers with the chance to see, feel and experience Samsung like never before. Our space also included city-inspired murals created “live” on site by local artists, exclusive localized programming, premium giveaways, exciting brand partnerships and activations with SoulCycle, Athleta, and Spotify, and unique device interactions featuring Galaxy products.
American Express Internal Corporate Website
American Express turned to We’re Magnetic to help them built an internal animated website to launch their new rally cry for how as collective of employees, their mission is to help people “make it happen”.
State of Youth Website for Facebook + KidsRights
We’re Magnetic created an online online community, or State of Youth, where the world’s youth could come together to have their voices heard and learn how they can make a difference in their community in collaboration with KidsRights and Facebook.
INSTAGRAM STORYSCAPE
Instagram partnered with world renowned artist and designer Es Devlin to design an immersive, filmic installation – fusing technology, design and storytelling to celebrate Instagram’s leading role in business and culture – for the 2018 Cannes Lions International Festival of Creativity.
The STORYSCAPE activation told the “story of stories”, chronicling the last 40,000 years of mankind’s storytelling and its primal, human importance – beginning with the depiction of cave paintings, and continuing until the advent of today’s Instagram Stories in the digital age (the ‘next link’ in this history).
More than 8 hours of Instagram Stories were collected from around the world. Over 2,825 people stepped into STORYSCAPE and used the Stories platform to tell their own stories about the experience. Hundreds of the industry's top advertising, creative, entertainment, and marketing professionals shared posts about the experience, reaching beyond Cannes to a wider audience. It truly captured the attention of the entire industry; as Adweek wrote, “Instagram’s Gorgeous, Immersive Es Devlin Experience Is the Most Powerful Thing You'll See in Cannes.”
STORYSCAPE went on to win multiple industry accolades, including Best Use of Technology and Social Media at Event Marketer’s Ex Awards as well as Best Use of a Single Technology (B2B) at its Experience Design & Technology Awards, plus 3 wins at the inaugural Adweek Experiential Awards.
Our Planet: Interactive Digital Content
We created a one-of-a-kind, immersive digital experience that enabled guests at Netflix FYSEE to interact with the amazing content and environments within the David Attenborough's Our Planet series, and then reveal all the incredible inhabitants that live there. The design and overall scale was thoughtfully curated to showcase the beauty of the groundbreaking nature footage, welcoming people to immerse themselves into the content about the important message the series was created to share.
Samsung Interactive Portals & Experience Store Launches
To help Samsung launch three new Samsung Experience stores across the US on the same day as their global Unpacked event, we created a combination of innovative new experiential out-of-home installations, traditional activations, as well as unexpected programming that created brand love and brought people into the stores for the first time.
American Express Centurion Lounge Pop-Up at Vail
We were honored to partner with American Express to design and produce The American Express Centurion Lounge Pop-Up at Lionshead Village in Vail, Colorado from January 16th - 20th, 2020.
As a prelude to the new airport lounge coming to Denver, Platinum and Centurion Card Members and their guests were able to escape the chill of the slopes and warm up at our unique, luxury Aprés Ski Chalet experience. Our lounge had something for everyone. Guests could relax after a day on the mountain at our Mile High Spa with helmet hair touch ups and facial refreshes. They could taste the best of Denver with delicious flight tastings, premier local fare, creative cocktails, make your own s’mores stations and more. Our “ski lift” photo op made it easy for people to share the perfect shot. We even had local ski pros on hand that were serving up tips while the kids got hands-on with crafts and entertaining activities.
The overall experience was a huge success. Getting the word out about the up-and-coming Denver airport lounge. Treating Card Members to an unexpected mountainside perk during one of the busiest holiday weekends. It was even featured on the Good Morning Vail TV show, in an article in Departures Magazine, and in an article by “The Points Guy”.
OCULUS GO: NY & LONDON
When long-time partners at Oculus presented We’re Magnetic with the opportunity to execute the launch of their latest product innovation, Oculus Go, the only answer was a resounding “yes”! The caveat? The entire experience design, fabrication, and execution needed to be developed and go live within just 19 days. Always up for a challenge, we dove right in.
Securing prime real estate on Broadway in New York City’s beloved Soho neighborhood, Oculus revealed Go to the press and general public in a uniquely designed and intrinsically on- brand pop-up space. The space featured a 50ft sculptural installation that started from one singular Oculus Go headset and then cascading out and over the heads of guests— representing all the unique content that lives within the Oculus Go. It also served as an organic photo op.
Surrounding this centerpiece we also had an gallery inspired wall of devices, plenty of demo stations so guests could experience the content first hand, a unique gif photo moment, and stations where press had the chance to have more intimate learning sessions about the new product.
Based on the success of the NYC Oculus Go Launch, Oculus invited We’re Magnetic to create their London launch event just 21 days later. Having done the near impossible once, we launched in the Oculus Go in London’s Shoreditch neighborhood with a fresh design and unique experience from NYC. beautifully designed space for fans and press to enjoy.
Instagram Stories at SXSW
To drive awareness and interactivity for the new features on Instagram Stories, we created a unique installation at SXSW called "A Day at Zilker Park". This fully hands-free, interactive video installation featured animations of iconic moments in one of Austin's most treasured locations.
FACEBOOK CANNES
We’re Magnetic was proud to partner with Facebook to help strategize, design and produce every element of their Facebook Beach tentpole presence during the 2018 Cannes Lions International Festival Of Creativity. Aimed at engaging the global creative community, this is one of the most important events Facebook does each year.
Our beach space was designed to inspire and drive community interactions in fun and unexpected ways while also supporting the entire Facebook family of apps and services. It consisted of brand and product activations, main stage programming, catering, daily activities and messaging points, and small surprise and delight moments. Every detail was designed to tie back to Facebook’s brand message around community, social good, and creativity.
A standout element of Facebook Beach was Instagram Storyscape by Es Devlin. Within this artistic installation, guests were invited to go on an immersive visual journey that explored the story of stories throughout human history. Adweek called this “The most powerful thing you’ll see in Cannes.”
The hotel space hosted seven custom designed private rooms for client meetings, a full-service lounge and workspace, and separate spaces for private events.
In addition, highly curated VIP dinners and hospitality parties were hosted at night both within Facebook’s transformed beach space and throughout the city of Cannes. These moments were aimed to forge new relationships, and strengthen existing ones.
Give Kind a Try
To showcase exactly what 45,486 pounds of sugar looks like, the amount of sugar children in the US eat every 5 minutes, we created an oversized sugar mound to emphasize the amount of added sugar that is consumed. The campaign garnered lots of press and buzz around an important health issue and brought awareness to the KIND brand.
Jordan Flight Lab
Holographic basketball lessons from NBA players, Yes, you heard that right.
OpenTable at the Charleston Wine & Food Festival
We’re hitting the food festival circuit with OpenTable, one of our newest clients.
Most recently, we gave foodies a fun and unexpected experience at the Charleston Wine & Food Festival.
Our anti-gravity "Table for Two” Photo Op had a line of guests getting creative with fun props including: a stack of pancakes, oversized lobsters, giant wooden utensils, colorful cocktails, a heaping plate of spaghetti, and more. They were then encouraged to share their photos to #myopentable for a chance to win a $100 gift card to a restaurant on OpenTable.
Inside our space guests also had a chance to discover dozens of great restaurants on our local Charleston restaurant map. They could then write a note to their favorite restaurants or chef and drop the postcard into our OpenTable mail box. It was our way of connecting the restaurants that make OpenTable so amazing with the people who love them (and discover them) thanks to the platform.
SAP HOLIDAY MATCH EXPERIENCE
This holiday season, SAP feels it’s better to give than receive. So We’re Magnetic is helping SAP spread the holiday joy at Manhattan’s West Side at the Shops at Hudson Yards with free holiday entertainment, events, and opportunities to win fun prizes. The SAP-sponsored festivities begin Friday, November 29th.
Located on Level 3, SAP will host a Pop-Up Holiday Match and Win experience that gives guests a chance to win prizes from Hudson Yards retailers. For every match made during the game, SAP and Nickelodeon have partnered to donate a toy to a children’s charity. And to create even more joyful moments, they are also bringing special guest Spongebob Squarepants, who will make an appearance.
“We are so excited to be joining forces with an awesome SAP customer, Nickelodeon, along with Hudson Yards retailers to make holiday shopping a fun and meaningful experience,” shared Janis Fratamico, vice president of Brand Experience at SAP.
Each Tuesday between December 3 to 24 from 12:00 p.m. to 8:30 p.m., SAP and Hudson Yards will offer unique ways for New York to celebrate the season with free holiday programming, including musical performances, cookie decorating and wreath making classes, and other artistic experiences daily. The complete list of holiday events is available at HudsonYardsNewYork.com/ShineOn.
Shine On with SAP at Hudson Yards this holiday season and join the holiday festivities designed to delight and unite New Yorkers and the community around art, shared experience, and giving back!
IRISH SPRING
We recently helped Irish Spring® create the “Irish Spring Neutral Zone”— bringing good, clean fun to three of the fiercest rivalries in college football during College Football Rivalry Week on Saturday, November 30, 2019 . The pop-up spaces were held during tailgates for the big games in Ann Arbor, Michigan; Auburn, Alabama; and Gainesville, Florida.
At the Neutral Zone, fans will had the opportunity to belt out classic karaoke tunes with a chance to win Irish Spring products and giveaways. The catch? Opposing fans had to set aside their differences and join forces by standing on "soapboxes" decorated in their school colors and sing a synchronized duet, all to promote fun, clean sportsmanship. Tailgaters will be able to cheer on their friends, play cornhole and have some "Good Clean Fun" ahead of the game.
Joining Irish Spring to launch the Neutral Zone activations was former pro linebacker and Michigan alumnus, Dhani Jones. Jones is no stranger to The Game, with thrilling, hard-fought victories in 1996, 1997 and 1999. He was on the ground in Ann Arbor to rally fans, promote sportsmanship and officially launch the Irish Spring Neutral Zone.
"I can't wait to see these fans put aside their fierce rivalry and enter the Irish Spring Neutral Zone to participate in some good, clean fun," said Jones. "No matter whose side you're on or who wins, a post-game shower with Irish Spring is always best for washing away the day and keeping me fresh."
FACEBOOK CES
Each year, CES represents the kick off of the tech industry’s first big meet-up. It’s a showcase of new possibilities for brands and marketers, and an opportunity to start off the year inspired to work in new and innovative ways.
As a long standing partner to Facebook, We’re Magnetic once again was tapped to create a unique and welcoming Facebook HQ space at CES 2019 designed to showcase the Facebook family of apps and services and leave guests inspired.
This year, our space displayed a crossroads were real stories, real results and true innovation shine. The CES HQ space felt uniquely Facebook: cozy and welcoming, primed for collaboration - punctuated by activations designed to inspire, delight and intrigue.
Ocean Spray Cranberry Bog
Selling cranberry juice is easy. Just build a real cranberry bog in the middle of Times Square with 60,000 gallons of water and three tons of cranberries.
PINTEREST DMEXCO
In September 2019, We’re Magnetic helped Pinterest showcase their platform and story of inspiration at Dmexco (Digital Marketing Expo & Conference) in Cologne, Germany. It marked their first year as an exhibitor at this global tech event that brings together industry leaders in digital business, marketing, and innovation.
Our space was designed to be clean, inviting, and enable Pinterest to have planned and organic meetings with key clients and marketers. Our exterior footprint included comfortable seating, a workspace, a vertical garden, small moments of discovery and insights, and a “People shop on Pinterest” display that featured products selected from Pinterest creators in Germany including a beautiful leather bag from Gusti Leder and kitchen utensils from Springlane. This prominent wall display also featured current products available on the app, reinforcing the ease of gift finding when using Pinterest. As an added small detail of our space we featured a vertical garden, bringing to life one of the popular P100 trends that Pinterest has identified and showcases on its platform.
Beyond the exterior footprint, we had a tastefully designed meeting room built to host private client meetings. Within this room, we showcased 3 Pinner stories, featuring real Pinterest users that were displayed on the meeting room walls.
Mini-presentations were held throughout the day on the digital screens. As fall is a popular inspirational season on Pinterest, messaging and accents complemented fall decor. And throughout the event we had light bites, fun regionally inspired snacks, as well as coffee, tea and espresso to keep our guests enjoying their time with us.
All in all, Pinterest’s first showing with a footprint at Dmexco was a success that we were proud to be a part of.
FACEBOOK & INSTAGRAM @ COMICON
To help Facebook's Global Business Marketing team show up to Comic-Con for the very first time, we developed a video-focused activation that highlights Facebook and Instagram Stories by engaging consumers on the ground.
We’re Magnetic designed a mobile trike kit that featured a branded series of vertical comic strip backgrounds that traveled to consumer hotspots and client activations around the Comic Con landscape.
Guests were invited to step in front of the backdrops and become part of our Comic Con story in this simple, yet very cultural share-worthy activation. Everywhere we went, fans joined in. Making Stories. Learning more about the platforms. And sharing their fandom with the world beyond ComicCon.
AMEX WORK / LIFE LOUNGE
In 2018, American Express launched a new global marketing campaign that recognized and celebrated how work and life have become intertwined in our everyday lives. Our challenge was to bring this campaign to life in the corporate offices of the companies American Express serves.
Introducing the American Express Work/Life Lounge— a traveling pop-up space that infused the hybrid work/life lifestyle into Amex customers’ workday, showing them the human side of the brand that helps them get business done.
Surprising employees in offices across Chicago, San Francisco and Houston, the Amex Work/Life Lounge was designed as a pure customer give-back, without any selling. It offered locally sourced snacks, team building photo moments, fun swag, and interactive programming to learn more about how Amex has their back wherever they are.
Tastemade - Breakfast Cafe at Cannes Lions
This year, we partnered with Tastemade to design and produce their activation at Cannes Lions International Festival of Creativity. To capitalize on the lack of early morning options, we created a pop-up breakfast cafe, featuring our favorite Tastemade recipes and freshly brewed iced coffee. In the afternoon, the space was turned into a functional meeting space, with indoor and outdoor options.
EVOLVE with Sony’s BRAVIA OLED TV
If you've seen Sony's recently launched A1E BRAVIA OLED TV, you know it's a work of art. To bring its beauty to life, we created the EVOLVE art installation, designed by KAZ Shirane and powered by the BRAVIA OLED's incredible technology.
EVOLVE the way you TV.
Lyft Presents Its Vision for the Self-Driving Car With Panel Event
Mixing Instagrammable moments with a topical discussion, the ride-sharing company brought together media and influencers.
Buzzworthy News
Making Stuff And Doing Things. View More
01.
Thought Leadership & Interviews.
How the Team-Building Business Has Reinvented Itself in the Pandemic
01.
Thought Leadership.
#Experience Good: Preparing for a New Era of Human Connection by Rachel Saunders
01.
Thought Leadership & Interviews.
OPERATION: RECOVERY video panel with Jessica Reznick Martin, We're Magnetic President and Helen Stotddard, Head of Global Events and Experiential Marketing at Twitter
01.
Press.
PAPERMAG: Kim Chi And Naomi Smalls Are Hosting An Epic Quarantine Drag Brunch with Klarna
01.
Thought Leadership & Interviews.
Will Event Marketers Be Prepared for the World That Awaits Them Post-Pandemic?
01.
Thought Leadership & Interviews.
Campaign US: One-word answers: Brand and agency leaders share advice to keep spirits up
01.
Thought Leadership.
"Your Events Are Being Canceled. Your Meetings Are Being Canceled. Now What?" - by Eric Wilson
Case Studies
Have a look at some of our favorite projects that we’ve worked on.
NETFLIX FYSEE
We’re Magnetic created a platform called FYSEE that continues to reinvent the Emmy campaigning season. Now going into its fourth year, this one-of-its-kind immersive experience in the heart of Los Angeles seamlessly blends tech and analog experiences leaving Emmy judges, the press, and fans craving more year-over-year.
Samsung S10 Experience Tour
In the Spring of 2019, We’re Magnetic partnered with Samsung Electronics America to take their next generation of products on the road for the launch of the new Galaxy S10. Within our custom designed, modular footprint we showcased product fueled experiences that tied to key target passion points. We activated across the US in 10 major cities, as well as Austin’s famed SXSW, at Indy, and New Orleans Jazz Fest.
This error message is only visible to WordPress admins
This endpoint has been retired
This endpoint has been retired